To celebrate the great moment of Latin cocktail bars worldwide, we gathered 5 of the best cocktail bars in the world (all of them in The World 50 Best Bars list): Licorería Limantour and Hanky Panky from Mexico, Alquímico from Colombia, Café la Trova from Miami-USA, Salmon Guru Madrid. We created the Poder Latino party where all these bars served their cocktails simultaneously while Marahuaco dj (Colombia) provided the soundtrack. The setting was the Edition hotels in Madrid and Barcelona.
For Pernod Ricard's Monkey 47 brand, we created a unique and original competition that aimed to increase the brand's notoriety in the Spanish cocktail industry. Called Botanical Kings, it’s a competition that unites bar and floor team. Bars participated in pairs: a bartender and a waiter. In the first phase, bars willing to participate had to upload a video on social networks. The regional semifinalists were picked by a jury based on those clips. Spain was divided into 7 regions and one finalist team was picked for each one. The 7 teams faced each other in Madrid. For the final, we created a Monkey Apartment, entirely customised by our team. On top of the final, the Apartment hosted a 4-day event activation centre on the brand, with experiential events for trade and general public.
To coincide with the announcement of the World’s 50 Best Bars in Barcelona, some of the world’s most renowned industry figures gathered at The Barcelona EDITION to discuss The Evolution of Bars Around the World with drinks writer François Monti.
The panel included: Jean Trinh of Alquimico in Cartagena, Colombia Krystian Hordejuk of Galaxy Bar in Dubai, UAE Julio Cabrera of Café La Trova in Miami, USA Patrick Pistolesi of Drink Kong in Rome, Italy Lidiyanah K. of Atlas Bar in Singapore Diego Cabrera of Salmon Guru in Madrid, Spain Gina Barbachano of Hanky Panky in Mexico City, Mexico
At Seagram's NY Hotel (Spain) the consumer got to live the authentic and timeless New York charm directly from some of the city’s most acclaimed barber shops, Blue Note jazz Club, iconic restaurants and of course: the best cocktail bars in the world. This specific event was a production in partnership with El Señor Goldwind.
An experience-focused event under the claim “Sine Metu” (No Fear). Clients were asked to share their home’s living room with 15 of their closest friends and Jameson would deliver an immersive theater experience directed by Yllana. This specific event was a production in partnership with El Señor Goldwind agency.