They are the present and the future of a brand’s communication strategy. We think of guests as part of the event, not just as a mere audience.
PODER LATINO
To celebrate the great moment of Latin cocktail bars worldwide, we gathered 5 of the best cocktail bars in the world (all of them in The World 50 Best Bars list): Licorería Limantour and Hanky Panky from Mexico, Alquímico from Colombia, Café la Trova from Miami-USA, Salmon Guru Madrid. We created the Poder Latino party where all these bars served their cocktails simultaneously while Marahuaco dj (Colombia) provided the soundtrack. The setting was the Edition hotels in Madrid and Barcelona.
The evolution of bars around the world
To coincide with the announcement of the World’s 50 Best Bars in Barcelona, some of the world’s most renowned industry figures gathered at The Barcelona EDITION to discuss The Evolution of Bars Around the World with drinks writer François Monti.
The panel included: Jean Trinh of Alquimico in Cartagena, Colombia Krystian Hordejuk of Galaxy Bar in Dubai, UAE Julio Cabrera of Café La Trova in Miami, USA Patrick Pistolesi of Drink Kong in Rome, Italy Lidiyanah K. of Atlas Bar in Singapore Diego Cabrera of Salmon Guru in Madrid, Spain Gina Barbachano of Hanky Panky in Mexico City, Mexico
Seagram's New York Hotel
At Seagram's NY Hotel (Spain) the consumer got to live the authentic and timeless New York charm directly from some of the city’s most acclaimed barber shops, Blue Note jazz Club, iconic restaurants and of course: the best cocktail bars in the world. This specific event was a production in partnership with El Señor Goldwind.
Jameson Apartment
An experience-focused event under the claim “Sine Metu” (No Fear). Clients were asked to share their home’s living room with 15 of their closest friends and Jameson would deliver an immersive theater experience directed by Yllana. This specific event was a production in partnership with El Señor Goldwind agency.
Tanqueray Stage
Tanqueray gin created a platform to support culture while taking the theater out of its conventional circuits and closer to the public in order to create a unique experience. Next to Communicate PR, we created the production of Tanqueray Stage’s second and third edition with a format in which guests enjoyed a play starring artists such as Juan Diego Botto, Natalia de Molina, Hugo Silva or Inma Cuesta.